As cuckoo soar its wings to the glory of the sun rays yogis rose to the divine sky in their tree pose through the yoga retreats. These retreats are undertaken amidst the dense grasslands or at the foothills of the mountains, whether in the forest or over the hills, at the beach or backwaters, providing so calming and soothing atmosphere.
For any beginner, organizing a yoga retreat in India is an overwhelming experience with its own challenges, as in each planning stage there should be a display of quality services and diligent offerings. Efforts should be made to give participants unforgettable experience, making their days in the retreat full of excitement with the bunch of learning experience and thrill. Planning involves step to step process, developing a theme, formulating schedule, making staying arrangements, marketing an event and providing visualizing experience. It is no doubt critical and a tricky task in which each step should reveal mood or intensity of the yogis.
Here are some guiding principles that would help you to formulate a plan and what that reflects your intention and mood.
Develop a Vision
You should have a vision before you start planning anything, devise a road map for the theme you have in mind. The theme should resonate with the kind of experience you would like to provide to the participants and the different factors that should be taken into consideration.
The road map would help you stay focused on the tasks so that you do not lose sight and students resonate with. The factors that are important for you are:
Find a Target Market
Find the people who are looking forward to a retreat program to enjoy a holiday. You can then began segmenting a market and perceive the characteristics of the people in it. Think of the traits that you should follow for booking a retreat like age, gender, marital status, family life, cycle etc. Next, you should also opt for different psycho graphic characteristics like their attitudes, beliefs, interests, and lifestyle. The more indicators that you can think of are important more specific you can target your market.
Select a Location
You need to decide where the majority of the participants would love to go. There is a need for you to consider several factors like determining the choice of location, possibilities to reach the venue, distance from the nearby airport, type of place, its weather condition, safety concerns and government rules of the area. As far as possible try to visit the venue and make out whether the venue is feasible from the financial and logistic point of view.
Budget and price of the retreat
First, try to understand and get the gist of the expenses that you would like to make before fixing the price for your guests. This would help you get the price of your retreat so that not only you are able to cover the cost but also make the profit. Leave some amount for unexpected expenses which include accommodation, lodging, food, drinks and excursions and transportation costs.
Set a Program
Once you have a clear idea of the theme, location, and budget, draft the plan of the activities that your retreat goers would be interested in taking up. Make a plan of the length and intensity of the classes, the food you would serve and against which costs. Besides, the plan includes the duration of the retreat and the size of the group to get the total experience. Look at the right sequence and a good balance between higher intense activities and relaxation.
Once the schedule is drafting show the audience what a retreat is all about. Make sure to communicate the main aspects of the framed schedule to the potential participants. The schedule should indicate the type of program that is to be covered and the activities that are offered. It should explicitly communicate any optional activities whatever is possible.
Market the Retreat
It is very important to market the retreat, began it at least 3-6 months prior to the events so that potential guests have the opportunity to get a good deal of airfare and accommodation. This would give you more time to fill your retreat. You can make full use of the social media platforms like Facebook, Instagram, etc to create an event and invite your network of friends. Direct the people towards the booking page on your website with an incentive to rebook or to refer a friend. You can also use Instagram to share the photos of your retreat location.
Like any other business yoga retreat also requires strategic planning not only give participants satisfactory experience and joy but also make the profit. Besides, it is also very important to take proper care of the participants.