Yoga pants, yoga mats, yoga this, that. These days yoga is fashionably popular and the market value of the global industry is in the $Billions (USD). As the presence of yoga spreads internationally it makes you wonder: is this ever-increasing interest just another trend that will pass with time or is there something drawing people to yoga that lies beyond targeted advertisement and healthy consumerism?
The Age of Social Media
Truth be told, yoga has been popular for quite some time. However, over the last decade visibility and accessibility to yoga have increased dramatically due to social media and the instantaneous flow of information it has created. Across all platforms, in all regions of the world, enter the term “yoga” in a search engine and you will yield unending results. But, is an Instagram selfie of your favorite celeb with their private yoga instructor really enough to keep you going back to yoga class?
What is Yoga?
In popular culture yoga is depicted as a form of exercise that is used to strengthen and relax the body but there is far more to it.
Based on the Sanskrit term yuj (to unite or integrate), yoga is an ancient wealth of knowledge that systemically creates harmony in the mind, body, and spirit through practical philosophy, breathing techniques (Pranayama), physical postures (Asanas), and meditation practices. Is it possible then that thousands of years ago this discipline was intentionally designed to keep you coming back for more?
Benefits of Yoga
Scientists and medical researchers have concluded that regular yoga practitioners experience improved brain function, enhanced immune systems, better sleeping habits, reduced anxiety, and an increased ability to tolerate stress. With all of these proven benefits, it seems living a healthier, happier life is what actually brings people back to their mats. After all, health is wealth.
Here to Stay
Taking all that has been said under consideration, it is fair to say that yoga isn’t going anywhere. Unlike most contemporary crazes, yoga is built on a foundation of wisdom and truth that date back well before the common era. So this so-called fad is no fad at all. Keep calm and practice yoga.